![]() It is part of Bed Bath’s goal of being a sleep authority, said Hartsig. As recently announced, the flagship features Casper’s first shop-in-shop that has a full suite of bedding products. The new space also showcased new partnerships. ![]() Tritton noted that “the key word here is curation,” while Hartsig said, “We’re being smarter in how we use our space.” The assortment has been pared down considerably, with a 44% reduction in SKUs. Throughout the displays in every category is signage touting that value, such as the “2 for $10” display of spatulas in the kitchen department.īBB’s Our Table brand is highlighted in the new store. The goal is to bring value at every price point, noted Joe Hartsig, executive vice president and chief merchandising officer. In its place are wide-open vistas, an easy-to-navigate floor plan and crisp product displays. Gone are the stacked-and-racked approach to merchandising and the products crawling up the pillars. ![]() Tritton, along with several of his chief executives, gave an hour-long tour of the store, highlighting each of the departments and why they are now a destination for consumers. “This store is a metaphor for our transformation,” declared CEO Mark Tritton on a walk-through with the press two days before the store’s official reopening yesterday. The store also has windows to bring in natural sunlight. ![]() The location highlights the retailer’s owned brands, including Wild Sage. It is part of the chain’s three-year, $250 million project to remodel 450 of its stores, which is itself part of a larger turnaround strategy. The 92,000 square-foot store, located at 620 Sixth Avenue in Chelsea, features an airy, open and inviting layout, vastly improved sightlines, better signage, in-store digital shopping tools and a mix of its ever-growing stable of “owned” or private label brands as well as national ones. ![]()
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